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R&D Product Formulation

We are committed to providing the latest customizable formulations to meet the needs of the ever evolving Pet Food Market.

A large array of extruded dry cat and dog diets has been our main specialty for the past 3+ decades. All our formulations are designed using an integrated formulation system, providing cost-effective solutions and great flexibility.

We offer an extensive ingredient library of hundreds of ingredients, from customizable fresh meat blends to specialty ingredients and we strive to deliver unique solutions driving growth for global partners.

Our Product Development department provides an unique https://elmirapet.blob.core.windows.net/images/Ingredient-room.jpg“Concept to Completion” program, which includes:

  • Creative assistance through personalized “Discovery Calls” to better assess our customers’ needs
  • Formulation development based on latest research and market trends
  • 15-day “Idea to Quote” system (may vary depending on project complexity)
  • In-house test batch with quality monitoring, full product testing and palatability assessments
  • Complete label information proposals
  • Information proofing
  • Traceability of all steps of production


https://elmirapet.blob.core.windows.net/images/Tori2.jpgTORI SMURTHWAITE, B.Sc., M.Sc.
Product Developer  
With a background in Integrative Biology and Nutrition and having worked in pet retail sales, Tori combines her love for sustainability and nutrition to develop unique products with a lower impact on the environment. Through innovative ingredient research, such as the use of novel proteins, and her passion for green living, she focuses on bringing fresh ideas to the pet food industry, as well as helping to reduce our company’s ecological footprint.

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